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November 17, 2008


Big Al Briggs

This cracks me up bro! It's interesting to me how our best attempts at trying to get people connected in the Church are almost always connected to the corporate experience. What if we talked about how crappy most family situations are and we want to help redeem your view of family? What if we talked about dinner around a table? What if we marketed our church gatherings as intimate birthday party-like celebrations for our Lord? Maybe we could offer something less "generated" as our prototype. Just a thought, a frustrated thought. Al


Alan -

Here's a thought though...is there a place for church marketing? If so, when? If not, why not?
How do we know when it is appropriate and not appropriate?

I'd appreciate your thoughts...or anyone else's...

Big Al Briggs

I just hate the word because it conveys we are trying to sell something which would indicate two things- 1) it's a product 2) we don't believe very highly in it if we are tying so hard to sell it. (I get skeptical of salesmen who can't let me leave without making the sell)

We need to be innovative while asking others to examine their theology. I believe the deeper question is "Is it beneficial to use a broken consumeristic SYSTEM to "sell" a new vision for the Kingdom?" OR does that just injest the consumeristic system even deeper into us?

I like to ask "Are we telling a different story or just repackaging the old one?" I only like to promote things that indicate we are telling God's story, not just changing the font and wording of the one we're in. OF COURSE I FAIL AT THIS.

That's all for now

Big Al Briggs

Marketing is different than invitation... marketing suggests that the means becomes more inportant than the end while maybe an invitation suggests that we have both in view.

If an invitation means we "invite" someone into something then what would marketing suggest?



I've always wondered about the church marketing and demographic study approach. I find it quite disappointing. Like Jesus isn't enough. When I read this it brought me back to the question I always ask when this topic comes up....how did Jesus market. Imagine if the church let Jesus have their hearts, their programs, their agendas...I wonder then how much marketing would be needed. I do believe that Jesus is enough.

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